CHIRO-BINGO

by Sam Reader
Compliments of S.G. Reader & Associates, Inc.

Chiro-Bingo is one of many fun teaching tools to ensure patient retention through education and promote new patient referrals.

Some doctors will dedicate and display an entire wall or two in the waiting room with Chiro-Bingo cards and prizes available for those who want to participate.

Patients will get caught up in the fever of following the progression of other patients. To maintain anonymity the patient can use a number or pen-name on the Chiro-Bingo card. Bright colored stick dots are used on the bingo cards for each square completed. A “black-out” is when the card is complete with stick dots, and all squares have been accomplished. Based on the enclosed sample, a “blackout” results in three new patient referrals.

I have seen “black-out” gifts as extravagant as weekend use of a hummer, corvette or timeshare to beauty make-overs, glamour shots and indoor paint wars.

The following is a sample Chiro-Bingo card with rules. Feel free to change any of the bingo squares, gifts, or rules to suite you clinic protocols.

Teaching and learning can/should be an enjoyable process. Have fun!

CHIRO-BINGO RULES

1. When you complete a CHIRO (5 boxes in a row) turn in your CHIRO game sheet to our staff to redeem your prize.

2. Only one CHIRO may be claimed per game sheet.

3. A maximum of 5 prizes total (one per prize level) may be claimed during the game period August through September by any one person.

4. Each time you turn in a game sheet with completed CHIRO we will mark off your completed spaces on a master sheet with your name which we will keep on file. These completed spaces will count toward blacking -out your card. When all spaces on your master sheet have been marked off by our staff you are eligible for the black-out prize unless you have already claimed the fifth level prize.

5. Each new patient referral box marked off on your CHIRO sheet must be for a different person you referred as new patient. Each new patient referral any only be counted once as part of a CHIRO during the game period August through September, e.g. If you have 3 new patient boxes marked on your game sheet, you must have referred 3 different people as new patients during the game period August through September.

6. A New Patient is defined as a person who has never been a patient here before, who presents to our clinic and undergoes an initial evaluation at the normal fee rate during the game period August through September.

7. Each new patient referral must be verified by our staff before claiming prizes.

8. Prizes must be claimed in ascending order as follows:

First Chiropractic gift mug
Second Chiropractic T-shirt
Third 4 movie passes
Forth Dinner for two at the Macaroni Grill
Fifth Portable stereo

9. All decisions on prize eligibility are at the sole determination of the management of A.B.C. Chiropractic.